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Casino Type

Real Bookies

Some bookie operators prefer running their businesses alone while others partner with other sportsbooks. Even so, forming a partnership with an existing company isn't a walk in the park. You need to analyze and observe various convenient and affordable options. An operator can join the following seven top casino affiliate programs.

King Billy Affiliates

King Billy is the best online casino program today. Its popularity has drastically grown since it won the 2019 Ask Gambler's Awards. The program offers exceptional service.

Affiliate partners earn a 50 percent commission, thus expecting high payments. You will receive your commission by mid-month, and you won't have to inquire about it regularly.

The program lacks hidden costs and a negative carry-over. Also, it has great player value and customer support.

1×Bet Affiliates

1×Bet is famous for its amazing affiliate program, casino, and sports gambling platform. It has over 20,000 partners worldwide, who form 25 percent of its referrals.

The company makes weekly payouts, has reliable customer representatives, and has a fast registration process. Most affiliate partners earn $944, thus making it a profitable casino program. 888

888 is among the biggest iGaming sites. It has distinct branded in-house games hence making it a perfect choice to refer players to.

The affiliate program has a high conversion rate, as the company is renowned globally for its trustworthiness. Besides, it has a professional approach to bookies and bettors.

Its experienced affiliate managers provide unlimited support, and you can negotiate with them to get the best program. 888 has personalized commission plans and diverse marketing resources.

Betsson Affiliates

Betsson has a user-friendly system and broad network program. It lacks negative carry-over, unlike other operators.

The company bases its referral programs on long-term deals as affiliate partners continually receive income from each player who is referred to and plays on their website. But, their accounts have to be linked to affiliate IDs.

The company has high commission rates on such partnerships. Some partners earn high commissions of up to 50 percent. You can negotiate for any of its 16 brands separately to get mixed deals and CPA.

Betsson has an extra 10 percent commission on every new referred affiliate and great sub-affiliation rates.

Casino Friday

This new casino brand has already won the hearts of many operators. Its casino program earns partners a 45 percent commission. You will find many testimonials on AffiliateXe as Casino Friday makes fast payouts and closely works with each partner.

The program lacks hidden costs and negative carry-over. It offers a great affiliate service.

Fruity Affiliates

Casino operators like Fruity Affiliates due to its user-friendly interface and amazing commission structures. It is suitable for startups and experienced affiliate partners who get fully-fledged reporting systems, unlimited support, and efficient marketing tools.

Fruity Affiliates lack negative balance carry-over, and you will start each month afresh. You can earn a commission of up to 40 percent commission depending on the revenue that your referred players generate. Still, you can negotiate on individual packages.


Casumo has a high bettor conversion which makes it a suitable affiliate partner. Regular players will earn you steady revenue without making little effort to promote your brand. Partners with 40 loyal players can get a 45 percent commission.

You will be Casumo's lifetime partner once you join its referral program. Even so, your bettors need to continue playing for you to earn the commission. The program doesn't have a negative carry-over.

The leading casino affiliate programs involve operators partnering with other companies to attract more traffic to their gaming websites. They include King Billy Affiliates, 1×Bet Affiliates, 888, Betsson Affiliates, Casino Friday, Fruity Affiliates, and Casumo. Such programs earn affiliate partners a commission whenever players make deposits at their websites. More information at: online casino program